Due weight, not “weightage.” Is there such a word?

…to impact and drive sales in a positive direction when done right. But the opposite can happen too. Therefore, companies should give due weightage to design and not underestimate customers’ deep emotional bonds.
How did Tropicana lose $30 million in a packaging redesign?
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Catalina Almeida
Mario Savioni
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Apr 29, 2022
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Due weight, not “weightage.” Is there such a word?
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Written by Mario Savioni1K Followers
·3.4K Following
I work in photography, poetry, fiction, criticism, oils, drawing, music, condo remodeling and design. I am interested in catharsis. Savioni@astound.net.
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